New Viant and IRIS.TV Partnership Brings Exclusive TV Segments to Marketers | News
IRVINE, Calif.–(BUSINESS WIRE)–May 17, 2022– Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced it has partnered with IRIS.TV, the only data platform built for video. This new partnership brings a first-of-its-kind solution integrating IRIS-enabled insights into the Viant ® Household ID, empowering marketers to leverage deep, contextual, cookieless TV data … Read more